Mercer Regional Chamber of Commerce Becomes MIDJersey Chamber of Commerce

Chamber rebrands with sights set on geographic expansion

Editor's Note: The following is a news release issued by the MIDJersey Chamber of Commerce, no

To further extend their tradition of being a visionary, all-encompassing resource for business in the central part of the state, the Mercer Regional Chamber of Commerce announced Monday at a press conference that it has changed its name to the MIDJersey Chamber of Commerce.

After unveiling the new name and brand at a reception at the Yankee Club and Conference Center at Mercer County Waterfront Park, Chamber President and CEO, Robert D. Prunetti, positioned the change as one that is essential to the future growth of Central Jersey businesses.

“With this announcement, the MIDJersey Chamber of Commerce will not only continue to be the leading mid-state resource for building business relationships, economic growth, best practices and advocacy, it will also allow us to further capitalize on the opportunity to help businesses large and small grow through our expanded network of commerce,” said Michael A. Cano, chairman of the MIDJersey Chamber of Commerce.

Along with the development of the new name, the Chamber worked with a long-time member, Creative Marketing Alliance (CMA), to develop a new comprehensive and cohesive brand identity. The centerpiece of the brand is a new logo that reflects the Chamber’s presence beyond Mercer County.

It features an open-ended red ring symbolizing an inclusive yet expanding community of diverse interests united by a common goal of collective economic, social and cultural growth in the Central New Jersey region. The strong red color is meant to signify energy and movement—the lifeblood of the business community.

Additionally, a new tagline, “The hub of New Jersey business,” implies a central focal point of growth solutions, economic resources and diverse services, while also drawing attention to the Chamber’s wider reach throughout the state.

“This rebrand helps us embrace a broader geographic constituency moving forward. Small and large businesses alike will benefit from the MIDJersey Chamber’s strong and growing network of local chapters and councils and also gain advantages through the Chamber’s broader geographic focus, business resources and access to professionals in their peer community,” said Prunetti.

The Chamber has planned a brand roll-out for the remainder of the year that will be visible to members through a website redesign, refreshed signage and enhanced member communications materials.

For more information, please visit www.midjerseychamber.org or contact the Chamber office at (609) 689-9960 extension 21.



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