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Hamilton Jewelers Partners with Breitling to Create 100th Anniversary Watch

Only 30 limited edition timepieces will be produced. Each will retail for $8,650.

Editor’s Note: The following news release was issued by which has a store and its corporate office located on Brunswick Pike (Business Route 1) in Lawrence Township.

In commemoration of the significant milestone of celebrating 100 years as a family-owned and operated business, Hamilton Jewelers has announced an exclusive partnership with Breitling, the Swiss high-performance watch brand, to create the exclusive Chronomat 44 Hamilton 100th Edition.

The Chronomat 44 Hamilton 100th Edition features a 44-mm case with B01-caliber in-house movement, self-winding mechanical chronograph, 70-hour plus power reserve and calendar aperture, and steel polished and satin finish case. The dial is Antarctica White, with a special tachymetre indicator and stopwatch seconds hand in Hamilton green. The case back is engraved with the Hamilton 100th anniversary logo.

“Breitling is a venerable, family-owned brand that we are proud to have built a strong relationship with over the past twenty years,” said Hank B. Siegel, president and CEO of Hamilton Jewelers. “The Chronomat 44 Hamilton 100th Edition is truly representative of our fi rm’s distinguished 100-year history and a culmination of the passion for fi ne timepieces that Breitling and Hamilton both share.”

Both Hamilton and Breitling are family-owned businesses and share many values unique to multi-generational firms, and this collaboration is a prestigious commemorative representation of exceptional craftsmanship and watchmaking innovation.

Only 30 limited edition timepieces will be produced, and will retail for $8,650. Pre-orders and reservations are now being accepted.

Ira L. Marks October 18, 2012 at 06:46 PM
I cannot understand why this story was run in the Patch. if Hamilton Jewelers wants to run an advertisement, let them pay for it and not waste our time by running their adverstisement as a disguised news story.
Michael Ratcliffe (Editor) October 18, 2012 at 07:27 PM
Ira - Hamilton Jewelers is a local business (with a store and its corporate headquarters in the township) that is celebrating a significant milestone. This is not disguised as a news story. It is clearly marked as a news release, not a Patch staff-written story. Sure, it would be nice if they advertised on Patch. It's no secret that advertisements provide the revenue that allow Patch - and other media outlets - to continue to operate. But advertising is handled by an entirely different department. Advertising concerns have no influence on editorial decisions. Other local businesses are invited to share similar noteworthy happenings by sending us their news releases. You, as a discerning reader, have the option of skipping over such posts. As I've explained before, I post news releases such as this to the site in the belief that some - not all - will find value in them. They are always clearly marked as news releases, so there is no doubt as to their source and it is clear that they are not necessarily objective in their tone. The alternative is that these news releases never see the light of day and are deleted from my email, possibly robbing some readers of information they would appreciate. There's no conspiracy here, other than the fact that there are only so many hours in the day for me keep up with the multiple responsibilities of operating this site while trying to balance the responsibilities I have to my own family. As always, thank you for reading.
Ira L. Marks October 19, 2012 at 08:16 PM
Mike- I have seen dozens of commercials advertised on TV and in newspapers in which milestones ( 100 years as family owned business) are mentioned. This is a commercial disguised as a news story and belongs with the other advertisements on the right side of this page. If you want this type of junk put into your on line newsletter, I guess you have the power to do so. Too bad because most of the other stories I see in this newsletter are of high quality.
Ira L. Marks October 19, 2012 at 11:08 PM
I checked Wikipedia: Siegel's family purchased the company in 1927 from the original owner, who started the business in 1912. Thus, " 100 years as a family owned and operated business" is false and just pure marketing.

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